Broadsheet Yearly Stats 3: We’re getting a bit old in the tooth now.

So here we are again, another year, another gathering of stats from Broadsheet.ie. If I’m lucky, it’ll be in the Sunday Times again.

The Headline Figures

  • 4.9% increase in visits to 13.8 million
  • 5% drop in unique visitors to 2.9 million
  • 6.5% increase in pageviews to 30.1 million

So why the drop in unique users? We didn’t have another smash hit like the Meanwhile, At Smithfield Horse Fair. It provided a huge surge in once off visitors that we didn’t manage to replicate this year.

We’ve also not the had the massive growth of the previous couple of years, but that is somewhat expected. With the tiny team we have and a zero marketing budget, we’ve done extraordinarily well. Now we need to expand out from the core audience we’ve built.

Where Are You Based These Days?

There’s been no big change in where out visitors are from – Irish visitors account for 74% (up 2%), UK at 10% (no change), US 4.8% (down 0.3%), Germany 1.2% (up 0.13%) and Australia 1.12% (down 0.07%).

What Are You Reading?

Unlike previous years, the laughs are low on the top three stories so I’ll proceed without comment on those.

Instead I’m mention two of the more enduring pieces we ran from 2012 – Daisy: The Cutest Kitten In The World and the already mentioned Meanwhile, At Smithfield Horse Fair. Both of these pull in more once off visitors than most other posts from 2013.

How They’re Finding Us

Apart from the usual crowd that put in some form of ‘Broadsheet’, the top six search terms of 2013 were:

  • electric picnic 2013
  • property tax calculator
  • mikey clancy
  • tayto chocolate
  • niamh horan
  • bus porn

I’ve gone with six entries here rather than my usual five as, well, how could I resist exposing a term like “bus porn”? Niamh Horan continues to be popular for whatever reason.

The Window You Look At The Internet Through

Chrome continues to be the dominant browser choice with 39% (up 6%) of users viewing the site with it. Firefox stays in second place with 17.6% (down 4%), Safari takes third with 15.9% (down 0.1%) taking Internet Explorer’s place which now has 14.9% (down 2.9%).

iOS still accounts for 2/3rds of the mobile browser traffic to the site and Android taking most of the rest. The big winner though is Windows Phone from which pageviews exploded by 648% (for a total of 2.4% of the mobile traffic).

Apps

This year saw the release of an updated iOS app as well as new Android and Windows Phone apps.

There were 8,522 downloads on iOS (for about 30K total), 4,654 on Android and 2,310 on Windows Phone. From that, there’s between 2,500 and 3,000 active users a day producing 2.5 million sessions and 15 million screen views between them. It very much seems like people dip in and out of the apps a few times a day.

Anything Else?

If there’s anything else you’d like to know about, ask in the comments and I’ll see what I can dig out.

Previously:

A Broadsheet New Year
Broadsheet – Entering the Terrible Twos
A year in the Broadsheet

6 thoughts on “Broadsheet Yearly Stats 3: We’re getting a bit old in the tooth now.”

  1. Another great year. Broadsheet is now reaching all the people it wants and keeping them entertained and sticking around.

    Uniques is a tough measurement as that could be fly-by-night people brought in by a Rubberbandits viral or a good shot of a Guard enjoying the Smithfield horse fair. Should modulate up and down each year. But visits and pageviews still upward and onward.

    1. Bar a handful of sub-saharan countries, there’s been at least 1 access from every country in the world. But outside of the top 5, it’s less than 6K visitors and outside the top 20 it’s under 1K and drops off rapidly.

        1. Few enough – it’s 29th in the list of countries between Portugal and South Africa with about 30K pageviews a year.

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